![]() Instead, we tried Google’s Downloadable Fonts framework, which handles downloading and caching of fonts between apps and allows apps to share them. ” The font files we needed added up to 4.5 MB, which would result in around 700K fewer installs of IG every month. Also, according to “ Shrinking APKs, growing installs ,” a Google Play article, “For every 6 MB increase to an APK’s size, we see a decrease in the install conversion rate of 1%. Any addition of app size has a material negative impact on the app’s ability to run on lower-end devices. But the Instagram app has grown over the years, and we could no longer use this approach. To solve this problem, historically we’ve just included the appropriate font files into our APK or Android Package, the file format Android uses to distribute and install apps. Very early in the project we found that although all the fonts that we wanted to add were packaged with iOS by default, they weren’t available on Android. We also updated the outdated single button toggle to a much simpler text style picker, which allows users to easily browse all the style choices and is consistent with the rest of the tools in the app. With our new project, all styles have decorated and non-decorated versions. Previously, only certain styles, including Typewriter, Classic, and Neon, had decorated versions, and Modern v2 did not. ![]() ![]() As we embarked on this project, one of our core principles was consistency. The ones outlined are the new styles we added as part of the project. The image below shows the full suite of text styles we provide on Stories today. ✨ Comment if you find this Easter egg, but don’t ruin the surprise for others! What we built With all the surprises thrown at us throughout the development of this project, we’ve included our own surprise for our users on iOS: We hid one extra text style for you. This was the first major update to Stories’ text tools since 2016, and we wanted to share how we approached some obstacles we encountered and what we learned along the way. In August 2020, Instagram launched a set of dynamic and fun text styles followed by animations to give people more choices to express themselves on Stories and Reels. ![]()
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